2022 Sustainability Challenge Mobility
Changing Esade’s mobility habits
Esade wishes to boost its commitment to sustainability. Its strategy for doing so involves fostering initiatives and undertaking long-term actions in keeping with the school’s three key missions, namely to:
Train our students in the sustainability field
Increase research into sustainability
Promote social, political, and business debate on the current challenges posed by sustainability
This path will make Esade a leader in terms of its impact on the field, and a place of learning and innovation. This will enable the school to make a significant, measurable impact on transforming our community, society, and on regenerating the planet.
Such goals require both the school and individuals to show awareness and commitment. This involves reviewing our habits, behavior patterns, and actions to bring about a more sustainable world.
This ambitious project requires changes in our daily travel habits. To this end, the new 2022 Esade Sustainability Challenge comprises a strategy and public awareness campaign.
What is the challenge about?
This year 2022 we would like to do a “Call to Action” challenge to impact the Esade community.
The challenge is to carry out a communication campaign to reduce drastically the impact of mobility aimed at all members of the Esade community.
This should be an urgent call to change habits. We have to start now!
For this, it will be necessary to study the behaviors when traveling to any of the Esade campus and define motivations and interests to understand the behavior of the Esade’s member. Identify how we as an organization can impact each of the identified groups. And make a proposal for an action plan to implement this 2022, to evaluate and review in 2023.
Do you want to be an active part of the change? join the 2022 challenge.
To whom its adressed?
This challenge is addressed to all Esade community: students, faculty and staff.
This is team challenge and all teams will have from 3 to 6 members.
Registration
Participants can register as teams or individually.
In the event of individual registration, you will be assigned to a team that will be communicated to you as soon as the registration period will end.
The registration period is from: January 31st to February 6th.
Students, Faculty and Staff can register by following the instructions on the challenge website and providing the following data:
- Name and surname
- Esade email address
- Nationality
- Study programme / Staff / Faculty
- Campus where you spend the most hours
By registering for the challenge, Esade students will be bound by the ‘Student Obligations & Responsibilities Form’ that they signed for each of their programmes as this agreement also applies to this experience. Information on data protection will be provided during registration.
Proposals specifications (format)
The proposal needs to include:
- Description of the Esade’s community behaviors.
- Description of the proposed communication strategy.
- A communication plan of change on how Esade can contribute to change mobility behavior and contribute to a sustainable development. A set of activities that you will recommend.
There are no specific creative requirement neither formats to be considered. Digital or hand tools can be used as well as pictures, collages, etc.
In addition, the proposal should include an A3 format with a summary of the proposal.
There is no restrictions on terms of cost but the proposal will be evaluated considering production costs, measurement of impact and sustainability of the proposal.
Award
There will be one winning team. This team will have the opportunity to work in more detail on their initiatives during March 2022 to develop a more specific proposal for the implementation, in order to present their initiatives to Esade’s Executive Committee in April 4th.
The awardees will develop their initiatives under the guidance of the Esade sustainable corporate communication team, led by María Díaz (Director of Communication, Branding and Institutional Relations of Esade) & Ferran Blanch (Professor of the Marketing Department of Esade).
The process of selection
The jury will value the coherence, creativity, viability, impact and sustainability of the proposals, without forgetting the clarity, legibility and graphic design.
There is no restrictions on terms of cost but the proposal will be evaluated considering production costs, measurement of impact and sustainability.
The challenge has two phases:
- Qualification phase
Selection of 5 proposals that will be exhibited in main campus. - Final phase
Election of the winning team to present to the Esade’s Executive Committee.
From the submissions, a panel formed by María Díaz, Director of Communication, Brand and Institutional Relations, and Ferran Blanch, Professor of the Marketing department of Esade, will select the 5 finalists.
The final jury will be a panel of experts in the fields of sustainability, marketing and organizations. The jury is composed of the presidents of student associations: Esade Marketing Club and Oikos, María Díaz, Cristina Giménez, Oriol Iglesias and Ferran Blanch.
Key dates
- January 31st to February 6th – Registration period.
- February 20th (23:59h) – Deadline to submit the initiatives.
- February 22nd – Announcement of finalists.
A panel will select the 5 finalists. The finalists will be exhibited in a place set up for this purpose on all the Esade campuses. - February 25th – Final Round. Finalists’ presentations to the jury.
The 5 finalists will present their initiatives to the Jury. The presentation will take place on February 25th. Each team will have 10 min. to present their initiative followed by 5 min. of Q&A. The panel will select the winner. - February 25th – Announcement of the winner.
- March – Follow-up of the challenge winner and the Esade sustainable corporate communication team.
- 4th April 2022 – Presentation to Esade’s Executive Committee.
Contact for more information
L. Ferran Blanch, professor of the Marketing department of Esade.